According to the policies adopted by the Internet Corporation for Assigned Names and Numbers (ICANN), the contact information a domain is registered with must be correct and accurate at all times. What’s more, this information is freely available on WHOIS lookup web sites and while this may be OK for corporations, it may not be very convenient for individuals, since everybody can view their names and their personal home and email addresses, particularly in an age when identity theft isn’t that rare. Because of this, domain registrars have launched a service that conceals the details of their customers without altering them. The service is called Whois Privacy Protection. If it’s enabled, people will view the details of the registrar company, not the domain owner’s, if they do a WHOIS search. The Whois Privacy Protection service is supported by all generic TLD extensions, but it’s still not possible to conceal your personal info with some country-code ones.